On Thursday I attended a talk by Snask at the Arnolfini. Run by the West of England Design Forum it was a strange format for a talk. The creative director, Fredrik Öst, was accompanied by a house band, VÄG, who played during each section of the talk and held a gig at the end, once the talk was finished.
Snask are a multi talented creative agency from Sweden, who certainly approach the creative process differently. Much of the work is created using a hands-on approach, whether that involved building massive 3D typography for a poster or creating a stop motion advert with cake.
I love their manifesto to work/life:
The Snask Manifesto
01/ If you don’t like your job – quit.
02/ If you love someone – let it show.
03/ Generosity always pays itself back.
04/ Always achieve greatness yourself before pointing out the faults and mistakes of others.
05/ Bureaucracy is spelled Bureaucrazy.
06/ Talk with clients like you talk to your family, friends and pets.
07/ Social skills are as important as being good at setting type or knowing how to spell.
08/ See people as people, not as target groups.
09/ Just because you wear a black suit, doesn’t mean you’re a goddamn professional.
10/ Having enemies is a good thing. It proves that you stood up for something sometime in your life.